It's inevitable as the moon going around the earth - the performance of your Windows Phone 7 app will become an issue during your application development life cycle, hopefully you're using agile practices and therefore this won't happen to late in the process. There is one technique I believe you should always apply to the process and that is ' thinking about performance implicitly '. So I have 3 tips which help me achieve thinking about performance implicitly. The emulator is not your friend - You should as others have pointed out always be testing on a device and not the emulator - the emulator is great for spiking and unit testing but not as environment for building an application, it runs at the speed of the host and I haven't yet managed to find a WP7 phone to match the perf of my 4 * Quad Core machine :) Get the worst device possible - Okay any device running WP7 will have been certified by MS as acceptable, but there are still great differen...